Unity shares rise 15% after company announces A.I. marketplace

Unity rose over 15% to $42.38 per share on Tuesday after the gaming tool maker announced a marketplace for artificial intelligence software that positions it as a platform in the hottest part of the technology industry.

Unity’s customers, which use its game engine software to produce games for phones, consoles and virtual reality headsets, will be able to choose from software that can do things such as generate game dialogue or textures and graphics using AI from independent companies such as Inworld AI or Polyhive.

AI companies will be able to distribute their software to game makers and charge for it through Unity’s Asset Store.