The Rubicon Project, Inc. offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards. The Company’s platform features applications for digital advertising sellers, including Websites, mobile applications and other digital media properties, to sell their advertising inventory; applications and services for buyers, including advertisers, agencies, agency trading desks (ATDs), demand side platforms (DSPs) and advertisement networks, to buy advertising inventory, and a marketplace over which such transactions are executed.
Market Cap:694.0M; Shares Outstanding:55M; Short Interest: 7.58%; Q3 2019(9/30/19): Cash 85.12M. Loss 6.17M
EPS and Sales:
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Total institutions: 162，no change
Shares hold: 37407.1k shares. no change
shares% hold: 67.97%，no change